Events

To celebrate the official launch of The Sculpt Formula Online, we hosted an exclusive event at the Ballroom at One Sharq Hotel, giving guests a first look at our new on-demand workout platform. Guests enjoyed a live Sculpt Formula workout, an introduction to the platform, wellness refreshments from BFS Eatery, and exclusive giveaways including disposable cameras and complimentary one-month access to The Sculpt Formula Online. The event marked an exciting milestone as we officially launched a new way to experience The Sculpt Formula anytime, anywhere. A special thank you to everyone who joined us and helped make the launch such a success. We can't wait for you to experience The Sculpt Formula Online.

On December 14, 2024, we officially launched The Sculpt Formula with a special community event at The Urban Hall, Al Andalus Complex. After months of testing, refinements, and trials behind the scenes, finally The Sculpt Formula came to life, and we couldn’t have imagined a better way to celebrate it. The launch brought together our community for a day filled with movement, energy, giveaways, and amazing partners who helped make the event so special. From wellness experiences to treats and surprises, the day truly reflected everything Formula stands for: consistency, strength, community, and feeling good together. A huge thank you to our partners Lululemon, Liquid, and Eden Salon & Spa for being part of the experience.